Jillian thayer

With roots in OC and LA, Jillian was born and raised in Southern California and calls San Diego home. Armed with over 15 years of PR experience, she honed her expertise at industry giants J/PR and Murphy O’Brien, spending more than a decade at these big agencies mastering the craft. After becoming a mom in 2020, Jillian was motivated to launch her own PR consultancy in 2021, blending her professional expertise with a fresh perspective.

An ultimate media insider and client communicator, she leverages her relationships to secure hard-won press, ensuring coverage is equal parts authentic and impactful. Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador, having launched and relaunched a roster of hospitality elite. She’s put clients on the map in sought-after awards, accolades and nominations throughout the years, garnering the hallowed get of No. 1 rankings in both the Travel + Leisure World’s Best and Conde Nast Traveler Readers’ Choice Awards in multiple occasions. On the front lines, she’s the momentum builder with big-picture strategies on messaging and media relations, unleashing the full power of her relationships and exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management. From brand-wide activations to developing creative and meaningful strategies, she immerses herself in each client to find the perfect narrative. 

Throughout her career, Jillian has found creativity in the formula for industry titans, the likes of Vail Resorts, Great Wolf Lodge and Hotel del Coronado. She has developed award-winning media strategies for coveted hotels, resorts and destinations throughout the years including Under Canvas, Four Seasons Resort Lanai, Waldorf Astoria Los Cabos Pedregal, Timbers Resorts, Helena Bay Lodge, Baja California Norte, Mountain Trek, The Garland, Provenance Hotels and more. Hunter Thayer Consulting’s former and current clients include Four Seasons Hotel Bangkok at Chao Phraya River, Waikiki Beach Marriott Resort & Spa, Swan Hellenic, Preamble and Fora.

When she’s not working her PR magic, Jillian loves to travel with her husband and two kids, ages 4 and 6 months. Whether it’s carving up the slopes in Vail, bobsledding at Utah Olympic Park, swimming with horses in Jamaica or exploring the ancient ruins of Angkor Wat in Cambodia, Jillian’s adventurous spirit always keeps her exploring new places, cultures and experiences.

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